JEEP


GLOBAL 70TH ANNIVERSARY

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WHEN DOES A CAR BECOME AN ICON?

This is the concept we developed and launched worldwide for Jeep. Thus creating a clearly recognizable and meaningful symbol based on the image of the particular unique patented grille of the Jeep seven-composed lines and round headlamps. This symbol, which was present throughout this campaign served as a thread and was part of the work done for the 70th anniversary of the brand in 2011.

The campaign is entitled "Jeep Icon" kicked off with TV spots, graphic pieces for newspapers, magazines and outdoor, T-shirts, and digital. The spot was shot in Hungary and Montenegro. Specifically, this film speaks about the meaning of the name, the pride of owning something unique that defines you and no one else can have, which is what makes you unique.

 

The campaign was aired in more than 85 countries and had Tv executions, print, and special actions. Here's the full credits list.

 

This is the 'NAME' TVC, second of several other spots.

*The video above is one of the many worldwide versions of our spot - I was not involved in this particular US execution.

To rescue the Jeep values, and bring them back in a more youthful and modern look, we developed, in parallel with the campaign, these series of dealership posters: